How advertising works: joined up thinking at The Economist

   0   0 Blog

In the current edition of The Economist, on page 7 of the print edition – an advertisement that goes like this.

Economist 1

It’s interesting, though it doesn’t exactly square with the corrupt deal Britain signed not so long ago with Switzerland, providing impunity to wealthy British criminal tax evaders.

But that’s not our point here today. The point is that if you turn to page 83, you find this:

Economist 2

 

Just saying, really. We like a lot of stuff in The Economist, and they’ve written some pretty decent stuff about tax havens recently.

But this one sure needed pointing out.


Related Posts

New Report: HMRC’s “Building our Future” programme

bigben-mcbigbenfaceYesterday the Tax Justice Network was in the UK Parliament to launch a report it co-produced with the Public and Commercial Services Union. The report, entitled “HMRC, Building an Uncertain Future” is a study of HMRC’s (the UK tax authority) reform plans which it is calling “Building our Future”. The report published yesterday analysed the […]

READ MORE →

Financial secrecy in football: time for action

bigben-mcbigbenfaceEveryone has known for years that football is rotten to the core and financial secrecy is at the heart of the problem. Why then is no one doing anything about it? This post from the Offshore Game project originally features in the Independent. 

READ MORE →

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top